If the nail-biting game, the blackout and Beyoncé's amazing halftime performance weren't enough for you...there were the commercials.

This is such a big deal every year. With advertisers paying up to $4 million for a 30-second spot, they better be memorable.

So how did they rate with viewers?

Richard Kishenbaum, advertising expert and author of "MadBoy: My Journey from Ad Boy to Ad Man" joins John and Zoraida on "Early Start" to look at the ads that rocked.