All press may not necessarily be good press, not when a popular magazine puts someone on the its cover who is popular for all the wrong reasons.
The cover of Rolling Stone magazine is usually reserved for rock stars, actors and other celebrities. But the August 3rd edition features Boston marathon bombing suspect, Dzhokhar Tsarnaev, someone who isn't famous, but infamous - and there's already a social media backlash.
“The cover reads: "The bomber. How a popular, promising student was failed by his family, fell into radical Islam and became a monster,” CNN’s Melisa Raney reports.
“It has ignited a firestorm online with people taking to social media to express their dismay.”
Boston’s Mayor Thomas Menino spoke out against the cover on Wednesday saying, "Why are we going to publicize a guy who destroyed people's lives? Doesn't make any sense to me. Very poor taste."
“The magazine posted a response on its website today, saying its hearts go out to the victims,” Raney says.
The statement reads in part: “The cover story we are publishing this week falls within the traditions of journalism and Rolling Stone's long-standing commitment to serious and thoughtful coverage of the most important political and cultural issues of our day."