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January 21st, 2013
07:31 AM ET

Vision, unity should be themes in President Obama's inauguration speech – fmr. campaign messaging director Brett O'Donnell explains

In just a few hours, the country will watch as Barack Obama is inaugurated for a second term as President of the United States. Washington is abuzz in anticipation for the big ceremony and the president’s big speech as he embarks on the next four years in office.

Brett O'Donnell was the Messaging Director for John McCain's 2008 presidential campaign. In the last election cycle, he worked for both the Michele Bachmann and Mitt Romney campaigns. This morning, O’Donnell offers his thoughts on what the president has to accomplish in speech today.

O’Donnell says inaugural addresses are about two things. “They're about vision and they're about unity,” he says. “The challenge for the president is really to bring the country together, to sound a vision for the country that is eloquent and that will inspire Americans to come together and get behind him and get behind our elected leaders to work for the good of the country.”

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