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October 17th, 2012
12:40 PM ET

'Binders full of women,' 'economy' trending in tweets during presidential debate – Twitter's Adam Sharp explains

The second presidential debate is now officially in the books and moments from the night entered social media textbooks instantly. The American public’s reactions to President Obama and Mitt Romney’s remarks numbered the millions. Last night’s debate generated over 7.2 million tweets, with a peak of about 110,000 tweets per minute. Adam Sharp, Head of Government, News and Social Innovation on Twitter, joins Zoraida Sambolin in the studio to break down the numbers.

Last night’s event was definitely trending, but it wasn’t quite as popular as the first face off in Denver. The last debate generated 10.3 million tweets, “but if you look back to just four years ago, in 2008, the four debates combined totaled only half a million tweets,” Sharp explains. Sharp narrows down the range of topics tweeted. “The most tweeted topic was, no surprise, the economy, followed by taxes, foreign policy, and then it started to drop off a little bit more from there.” Other major subjects tweeted were gun control and equal pay for women.

The immigration conversation sparked the peak of 110,000 tweets per minute, when “Mitt Romney stumbled over an audience member’s name. Second highest peak of the night, just slightly below that, the President making his comment, ‘My pension isn’t as big as yours.’” Romney’s “binders full of women” remark sparked tens of thousands of tweets during the course of the debate and even a parody account, “that had picked up 30,000 followers before the debate even ended.”

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Filed under: 2012 election • Politics • Trending
soundoff (One Response)
  1. JJ

    It seems that many are obsessing whether Mitt Romney requested the binder of names or was presented with this binder. The great thing is that he actually HIRED more women than other Governors is the REAL story.

    October 18, 2012 at 5:54 am | Reply

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