Big Bird in sarcastic new Obama ad a risky move? Peter Hamby explains

From CNN's Political Ticker:

(CNN) – The unlikely star of last week’s presidential debate is now starring in a political ad from President Barack Obama’s re-election campaign.

The spot, released Tuesday, sarcastically casts Big Bird as a corporate fiend akin to Bernie Madoff and Kenneth Lay. The campaign said it would air on national broadcast and cable.

“Criminals. Gluttons of greed,” a narrator in the spot says of the notorious white collar criminals. “And the evil genius who towered over them?”

A silhouette of the famous yellow bird appears in a window, before the ad cuts to clips of Romney saying “Big bird” on the stump.

“One man has the guts to say his name,” the narrator says. “Big. Yellow. A menace to our economy. Mitt Romney knows it’s not Wall Street you have to worry about, it’s Sesame Street. Mitt Romney. Taking on our enemies, no matter where they nest.”

This morning on "Early Start," CNN's Peter Hamby unveils the new ad and explains why it's a risky move for the Obama Campaign.

READ MORE: Big Bird the focus in sarcastic new Obama ad