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October 5th, 2012
09:22 AM ET

Director Adam Shankman encourages young people to vote with new "Rock the Vote" PSA

The youth vote was a major factor in the 2008 election of “hope” and “change”. That year saw a record turnout of young voters with the most 18-29-year-olds to ever cast a ballot. But enthusiasm among that demographic has since waned and filmmaker Adam Shankman is trying to reverse that trend. Known for directing “The Wedding Planner”, “A Walk to Remember” and the recent “Rock of Ages”, he’s since directed a new PSA video for the “Rock the Vote” campaign to rally young voters. The star-studded video is meant to encourage young Americans to register and vote. Shankman visits “Starting Point” this morning with details behind the all-star PSA.  

Shankman, who has been affiliated with Rock the Vote for 21 years, describes how he became involved. His late good friend started the campaign and he contacted it one day. “I got agitated by the fact that there was a lot of—there’s the notion of voter suppression, voter purging and all of that,” Shankman says. As a Hollywood member, “there’s very little I could do except write a check or put on a show,” and Shankman put on a show.

Rock the Vote doesn’t pick sides and Shankman says that isn’t hard for him although he has a side he feels more suits his principles. “I actually adore that that is one of our great American rights, is that we have a choice, is that we have two sides, is that we balance each other.”

Just like the two sides Shankman so values, there is another version of the Rock the Vote video Shankman filmed for Funny or Die. “There’s a dirty version,” Shankman jokes. “Kids wanna be talked in a way that they’re not preached to,” and politics “is so preachy.”

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