Erin McLaughlin on J.K. Rowling's new novel for adults: customers driven by curiosity

The author who made “Harry Potter” a household name has now cast her wand on adults. J.K. Rowling’s highly anticipated new novel, “The Casual Vacancy”, hits shelves today. A million copies have already been sold. CNN’s Erin McLaughlin joins “Early Start” live from a bookstore in London this morning where the book has just gone on sale.                

McLaughlin got her hands on the copy just like anybody in the U.K. can, lining up at the local bookstore. So far, “we have not seen the kind of frenzy here in the U.K. that we saw for the launches from the ‘Harry Potter’ series,” McLaughlin says. The long lines are missing. “Customers seem to be driven primarily by a curiosity to see what Rowling has in store for them next,” she says.

Rowling has herself said, “I have gone from dragons and unicorns and all the fun that’s involved in writing that, to a book that’s intensely personal that expresses a lot of my reality,” in an interview with ABC.