Early Start with John Berman & Christine Romans

Apple expected to unveil iPhone 5 today in San Francisco – CNN's Dan Simon reports

Wednesday, Apple is expected to announce the latest edition to their iPhone line at 1 p.m. ET. The invitation sent out for today's media event in San Francisco, displays a large number 12 for the date and in the shadow area, the number 5.

Apple has released a new version of the iPhone every year since 2007, resulting in frenzy from consumers. CNN’s Dan Simon says the new iPhone “is expected to be the biggest selling Smartphone of all time, shattering previous records set by Apple.”

– CNN’s Dan Simon reports.