For 26 years, from 1983 to 2009, the TV show "Reading Rainbow" encouraged a love of reading for a generation of kids. When it went off the air, it had been awarded more than a dozen Emmy awards, and only "Sesame Street" and "Mister Rogers' Neighborhood" lasted longer on PBS.
But for those kids who grew up with the show, they're finding that they're yearning to share the show and it's message with their kids. "Reading Rainbow" host and executive producer Levar Burton noticed, and is bringing it back as an iPad app.
Burton explains the motivation behind the "Reading Rainbow" app with Zoraida Sambolin on "Early Start" this morning, and demonstrates how the app works.