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May 9th, 2012
07:56 AM ET

Delta pulling 'Daily Show' ads – Brand strategist Peter Shankman on if it will do damage to Delta brand

(CNN) – Delta Airlines has pulled its advertising from “The Daily Show with Jon Stewart” over a skit in which Stewart featured a picture of a manger in between a naked woman’s legs, the company said Tuesday.

In the April skit, Stewart jokingly encouraged women to use “vagina mangers” to “protect their reproductive organs from unwanted medical intrusions.”

In a statement Tuesday, Delta Airlines spokesperson Leslie Parker said that “We're always re-evaluating our advertising opportunities and updating our strategy in an effort to reach our desired audience.”

Brand strategist Peter Shankman on if Delta can protect its brand by pulling ads after a controversial "Daily Show" skit.

FULL STORY
Filed under: Branding
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