Facebook isn't the only social network that experiments on its users.
Online dating site OkCupid revealed on Monday the results of a study it conducted, in which it told subscribers they were more compatible than they really were. The result? There's something to the power of suggestion.
OkCupid, which is owned by Internet conglomerateIAC (), gives its users a compatibility score based on how they answer a series of questions on the site.
Among users who were just 30% compatible, a single message from one OKCupid subscriber to another led to a conversation only 10% of the time. But here's the twist: when OkCupid duped users who actually had low compatibility, telling them that their compatibility score was 90%, they had a 17% chance of having an online conversation.
"The mere myth of compatibility works just as well as the truth," said Christian Rudder, co-founder of the online dating site, in a blog post about the results of the OkCupid study,
The experiment worked in the other direction as well. That is, when users with 90% compatibility were told that their compatibility figure was only 30%, the likelihood of a conversation dropped from 20% to 16%.
OkCupid's results come after Facebook ( Tech30) caused a stir in June by revealing that it had changed the content mix in the News Feeds of almost 700,000 users in early 2012. Some people were shown a higher number of positive posts, while others were shown more negative posts.,
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It's a big day for Apple in China.
People are flocking to the nearest China mobiles stores to get iPhones, which are now on sale in the country.
Just how big of a deal is the launch?
Big enough that Apple's CEO was on hand to autograph iPhones for customers, CNN's David McKenzie reports.
The best in new tech is making its debut at the annual Consumer Electronics Show in Las Vegas this week and CNN’s Silicon Valley Correspondent Dan Simon is there to check it all out. He has the latest on the cutting edge gadgets and gizmos making an impressive splash in Sin City.
From robotic cleaners, and back massagers, indestructible cell phone cases, and ingenious smartpens on display, Simon highlights some of the ultra cool and innovative products at CES, “where 2,000 companies from all over the world are showing off their newest products to the 150 thousand people who came here to be dazzled.”
From finding god, to a potentially blood boiling leap from space, it was a stunning year for science. A year where daredevils met nerds and danger met discovery. On the cusp of the New Year, CNN’s John Zarrella looks back at the top scientific and technological breakthroughs of 2012. See if you can guess what made the top 10, or better yet, number 1.
Christine Romans previews this week's quarterly earnings reports from Yahoo, Facebook, Apple and Amazon.com.
Like a scene right out of science fiction, researchers at Johns Hopkins have developed a procedure to help a cancer patient grow an ear on her arm. A surgery led to the loss of several structures of her inner ear as well as her hearing. Elizabeth Cohen describes this new advancement to John.
Wednesday, Apple is expected to announce the latest edition to their iPhone line at 1 p.m. ET. The invitation sent out for today's media event in San Francisco, displays a large number 12 for the date and in the shadow area, the number 5.
Apple has released a new version of the iPhone every year since 2007, resulting in frenzy from consumers. CNN’s Dan Simon says the new iPhone “is expected to be the biggest selling Smartphone of all time, shattering previous records set by Apple.”
– CNN’s Dan Simon reports.
At the 2012 London Olympics, Dana Vollmer won the gold medal in the 100-meter butterfly and broke the world record. But her journey isn't over: She wants to swim faster.
The same movie magic technology that created creatures in James Cameron's "Avatar" is now helping Vollmer improve her swimming performance.
This morning on "Early Start," Vollmer talks with John Berman to demonstrate the amazing technology, along with Olympic movement advisor Milton Nelms and Chris Bregler, CEO of Manhattan Mocap that created the equipment.
David Brancaccio on his "Automobile" magazine piece about his cross-country road trip relying only on technology.
"Siri," Apple's revolutionary voice-controlled iPhone app, is still in it's beta-testing phase, but it's already proven to be a game changer for smart phone technology.
Despite it's popularity, tech giant IBM has recently raised security and privacy issues over the app, choosing to ban "Siri" from its corporate networks. Christine Romans explains the decision on Early Start this morning.