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November 26th, 2012
06:32 AM ET

The end of 'Cyber Monday'? Brand strategist Peter Shankman on why the term is becoming outdated

Black Friday marked a record start for the shopping season. According to the National Retail Federatiom, 247 million shoppers visited stores and websites over the holiday weekend. More may be joining the ranks today on a day dubbed Cyber Monday, the day online retailers typically offer deals after the four day weekend. But online deals started almost a week earlier as Cyber Monday deals are no longer just for Monday, and consumers have caught on.

Peter Shankman, branding strategist and the author of "Can We Do That?", joins the "Early Start” team with details on record holiday sales and why Cyber Monday may soon be a thing of the past.

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Filed under: Commerce • Economy
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