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October 19th, 2012
08:27 AM ET

CEO of Zite Mark Johnson on the new "CNN Trends" section : 'we want to show people different perspectives, different ideas, from the right, from the left, from the middle'

This morning CNN.com is launching the newest addition to its online platform, with “CNN Trends”.  This new section tracks the ten most talked-about stories from across the web, not limited to CNN, but ranging from a variety of other news outlets. It essentially delivers a menu with all sides of the biggest stories in one reliable place. Mark Johnson comes to “Early Start” with details on the innovative new section. Johnson is CEO of Zite, the mobile magazine app which was recently acquired by CNN and was instrumental in the technology behind CNN Trends.

Johnson explains how the new tool works. The top ten most talked about topics of the day will be anchored with CNN stories. “And then we’re going to look around the web for other interesting articles that will supplement your knowledge of the story,” Johnson says.

The purpose of the section is give CNN users “a broad based perspective of what people are talking about out there.” “No story can be covered by one single outlet,” Johnson says. “So we want to show people different perspectives, different ideas, from the right, from the left, from the middle.” Johnson says it will have a wide variety of stories of what’s trending right now.

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