In Tampa, Fla. this morning, at home base for the Republican National Convention, Mitt Romney will make his debut as the party's official nominee for president later this week. Weather permitting, some of the party's brightest stars will be speaking from Florida as well.
Sen. Marco Rubio from Florida and the candidate's own wife, Ann Romney, will take the stage to talk about the former Massachusetts governor and why he should be president of the United States. That's the question that everyone is asking right now and that's the sales pitch that the Romney team is making.
Ron Brownstein, CNN political analyst and editorial director for the "National Journal," says what Romney needs to do at the convention is to convince voters that they are important to him.
"Romney trails on a lot of these personal measures of connection and empathy," Brownstein says. "What's striking is that he leads on the question usually of who can revive the economy overall, trails on - caring about people like me and the short version that pollsters think what people are saying is, they think that Romney probably is more skilled at getting the economy going in some macro sense. But people are so dubious that he cares about and will deliver prosperity for people them like them, and that is certainly, I think, job one this week for him."
"His task is to convince them that he sees them [voters], that he cares about people like them," Brownstein adds.