JCPenney's May catalog is attracting controversy from a group the company has tousled with before.
In the ad, you can see a smiling lesbian couple with both women wearing wedding bands and the caption says it's "Wendi and her partner Maggi."
The conservative group "One Million Moms," which is considered by some to be anti-gay, is accusing the retailer of "taking sides" and is calling for a boycott.
This isn't the first time "One Million Moms" has gone after JCPenny. They crticized the store back in February for naming openly gay talk show host Ellen Degeneres as its spokesperson.
Branding strategist Peter Shankman talks with Ashleigh Banfield this morning on "Early Start" to talk about how this will affect JCPenney.